Understanding Revenue by Device Type in Google Analytics 4
Analyzing revenue by device type is crucial in today's multi-device shopping landscape. With users accessing websites through various devices (mobile, desktop, tablet), understanding which devices drive the most revenue helps optimize your user experience, allocate marketing budgets effectively, and identify potential technical issues affecting sales performance. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Device category
- Metrics: Revenue, Transactions, Average Order Value
- Visualization: Table and Bar Chart
- Time Range: Last 28 days with previous period comparison
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Device category, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkboxes beside them and click Confirm
- Drag Device category to the Rows section of your report
- Drag all three metrics to the Values section of your report
- Click the Plus icon in the tabs section to add a new tab
- Change the visualization type to Bar Chart
- Set your date range to Last 28 days and enable comparison to previous period
- Optional: Add a Sessions metric to calculate conversion rate by device
Important Dimensions and Metrics
- Device category: Shows whether users are on mobile, desktop, or tablet
- Total revenue: Total revenue generated from each device type
- Transactions: Number of completed purchases by device
- Average purchase revenue: Average order value per device
- Sessions: Total number of sessions by device type for conversion rate calculation
Actionable Insights
- If mobile revenue is significantly lower than desktop despite high traffic, investigate mobile user experience and checkout process
- Use average order value differences between devices to inform device-specific promotional strategies
- Allocate marketing budget based on device performance, focusing on channels that drive traffic to best-converting devices
- Compare conversion rates across devices to identify potential technical issues or UX problems
- Use insights to prioritize responsive design improvements where they matter most
Answers Similar Questions
- Mobile vs desktop revenue comparison GA4
- Track sales by device type Google Analytics
- Device category revenue analysis GA4
- Compare mobile and desktop conversion rates
- GA4 device performance reporting
