How To Analyze Revenue By Hour

Understanding Revenue Distribution by Hour in Google Analytics 4

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Hour
• Metrics: Revenue metrics
• Visualization: Line chart and data table
• Time Range: Recommended 30-day minimum

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Hour, check the checkbox beside it and click Import
4. Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes and click Import
5. Drag Hour to the Rows section
6. Drag all three metrics to the Values section
7. Click the Plus icon in the tabs section to add a new tab
8. Select Line Chart visualization
9. Configure the same dimensions and metrics for the line chart
10. Set your date range to at least 30 days for meaningful data

Required Dimensions and Metrics

• Hour - Shows the 24-hour time period when transactions occur
• Total revenue - Displays the total revenue generated in each hour
• Average purchase revenue - Shows the average order value per hour
• Transactions - Indicates the number of completed purchases per hour

Actionable Insights

1. Schedule promotional campaigns and email sends during peak revenue hours to maximize impact
2. Adjust customer service staffing to align with high-transaction periods
3. Plan website maintenance and updates during lowest revenue hours
4. Optimize advertising spend by increasing bids during most profitable hours
5. Compare hourly patterns across different days of the week to identify specific timing opportunities

Answers Similar Questions

1. How to track hourly sales in Google Analytics
2. GA4 hourly revenue tracking setup
3. Best time to sell analysis GA4
4. Google Analytics 4 time of day revenue report
5. How to find peak sales hours in GA4