Understanding Revenue by Campaign ID in Google Analytics 4
Tracking revenue by Campaign ID is crucial for measuring the ROI of your marketing campaigns. This analysis helps you identify which campaigns are driving the most revenue, enabling better budget allocation and campaign optimization. We'll show you how to create this essential report in Google Analytics 4 to measure campaign performance effectively.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Campaign ID
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional bar chart
- Time Comparison: Ability to compare periods
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Campaign ID, Campaign name, and Session campaign, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkbox beside them and click Confirm
- Drag Campaign ID to the Rows section of your report
- Drag Total revenue, Transactions, and Average purchase revenue to the Values section
- Add a filter to exclude "(not set)" Campaign IDs if desired
- Set your desired date range in the report settings
- Optional: Add a comparison date range to track performance changes
Important Dimensions and Metrics
- Campaign ID: Unique identifier for each campaign, essential for tracking specific campaign performance
- Campaign name: Human-readable campaign names for easier identification
- Total revenue: The total revenue generated from each campaign
- Transactions: Number of purchases attributed to each campaign
- Average purchase revenue: Average revenue per transaction for each campaign
Actionable Insights
- Identify top-performing campaigns by revenue and reallocate budget to these successful campaigns
- Compare average purchase values across campaigns to understand which campaigns drive higher-value purchases
- Analyze campaigns with high transaction counts but low average purchase values for upselling opportunities
- Use campaign performance data to optimize future campaign targeting and messaging
- Track revenue trends over time to identify seasonal patterns in campaign effectiveness
Answers Similar Questions
- How to measure campaign revenue in GA4
- Track marketing campaign ROI in Google Analytics
- GA4 campaign performance tracking
- How to analyze campaign revenue data in Google Analytics
- Google Analytics 4 campaign revenue attribution
