Understanding Revenue by Content Type in Google Analytics 4
Analyzing revenue by content type is crucial for understanding which types of content drive the most value for your business. This insight helps optimize your content strategy and allocate resources effectively. We'll show you how to create this report in Google Analytics 4 to identify your most profitable content categories and improve your ROI.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table format with content types in rows
- Primary Dimension: Page path and screen class
- Secondary Dimension: Content type (custom)
- Metrics: Revenue data points
- Time Range: Customizable (recommended: 3-6 months)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Page path and screen class and Content Type, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkbox beside them and click Confirm
- Drag Content Type to the Rows section of your report
- Drag Total revenue, Transactions, and Average purchase revenue to the Values section
- Add a filter to exclude non-revenue generating pages if needed
- Set your desired date range in the report settings
- Optional: Add a secondary dimension of Page path and screen class for detailed page analysis
Important Dimensions and Metrics
- Content Type: Categorizes your content (blog, product pages, landing pages, etc.)
- Page path and screen class: Shows specific pages within content types
- Total revenue: Shows total revenue generated by each content type
- Transactions: Number of purchases influenced by each content type
- Average purchase revenue: Average order value per content type
Actionable Insights
- Identify your highest-revenue generating content types and increase production of similar content
- Analyze underperforming content types and either improve or reduce investment in them
- Use top-performing content types as templates for new content creation
- Optimize conversion paths from high-traffic but low-revenue content types
- Adjust your content marketing budget based on revenue performance by type
Answers Similar Questions
- How to see which content makes the most money in GA4
- Track revenue by page type in Google Analytics
- GA4 content performance by revenue
- Google Analytics 4 content ROI tracking
- How to measure content type revenue performance GA4
