Understanding Revenue by Day of Week in Google Analytics 4
Analyzing revenue patterns across different days of the week is crucial for optimizing your business operations and marketing strategies. This analysis helps identify peak sales days, allowing you to adjust staffing, inventory, and promotional activities accordingly. We'll show you how to create this insightful report in Google Analytics 4 to make data-driven decisions about your business operations.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Day of week
- Metrics: Revenue metrics
- Visualization: Table and Line chart
- Time Range: Last 3 months (recommended)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Day of week, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes beside them and click Confirm
- Drag Day of week to the Rows section of your report
- Drag Total revenue, Average purchase revenue, and Transactions to the Values section
- Click the Plus icon in the tabs section to add a new tab
- Select Line chart visualization
- Configure the same dimensions and metrics for the line chart
- Set your date range to last 3 months for meaningful patterns
Important Dimensions and Metrics
- Day of week: Primary dimension showing the distribution of data across weekdays
- Total revenue: Shows the complete revenue generated for each day of the week
- Average purchase revenue: Indicates the average order value by day
- Transactions: Number of completed purchases per day of week
Actionable Insights
- Schedule promotional campaigns on days with historically lower revenue to boost sales
- Adjust staffing levels to match high-revenue days, ensuring optimal customer service
- Plan inventory restocking based on day-of-week purchase patterns
- Optimize email marketing send times based on highest-revenue days
- Adjust advertising budgets to capitalize on days with higher average purchase values
Answers Similar Questions
- Daily revenue trends GA4
- Weekly sales pattern analysis Google Analytics
- GA4 revenue by weekday report
- Track daily sales performance GA4
- Google Analytics 4 day of week revenue tracking
