Understanding Revenue by First User Google Ads Customer ID in GA4
Tracking revenue by First User Google Ads Customer ID is crucial for understanding the long-term value and performance of your Google Ads campaigns. This analysis helps identify which ad accounts are driving the most valuable customers over time, not just initial conversions. We'll show you how to create this insightful report in Google Analytics 4 to optimize your advertising spend and improve ROI across multiple Google Ads accounts.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: First User Google Ads Customer ID
- Metrics: Revenue, Transactions, Average Order Value
- Time Range: Last 30 days (adjustable)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First User Google Ads Customer ID, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Transactions, and Average Purchase Revenue, check the checkboxes beside them and click Confirm
- Drag First User Google Ads Customer ID to the Rows section
- Drag Total Revenue, Transactions, and Average Purchase Revenue to the Values section
- Click the Settings icon and set your desired date range
- Optional: Add a filter to exclude null values in First User Google Ads Customer ID
Required Dimensions and Metrics
- First User Google Ads Customer ID: Identifies the Google Ads account that first brought the user to your site
- Total Revenue: Shows the total revenue generated from users acquired through each Google Ads account
- Transactions: Displays the number of purchases made by users from each acquisition source
- Average Purchase Revenue: Helps understand the typical order value from users acquired through different ad accounts
Actionable Insights
- Identify the Google Ads accounts generating the highest revenue per user and allocate more budget to these accounts
- Compare average order values across different ad accounts to optimize bidding strategies
- Use the transaction count to identify which accounts are driving more frequent purchases
- Analyze underperforming ad accounts and either optimize or reallocate their budgets
Answers Similar Questions
- How to track Google Ads account revenue in GA4
- GA4 revenue attribution by Google Ads account
- Track customer value by Google Ads account GA4
- Google Analytics 4 revenue by ads account ID
- GA4 first-touch revenue attribution Google Ads
