Understanding Revenue by First User Manual Marketing Tactic in Google Analytics 4
Tracking revenue by the first marketing tactic that brought users to your site is crucial for understanding which initial marketing efforts drive the most valuable customers. This analysis helps determine which marketing channels are most effective at acquiring customers who generate the highest lifetime value, enabling better allocation of marketing budgets and optimization of acquisition strategies. We'll show you how to create this report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: First User Manual Marketing Tactic
- Metrics: Revenue and related conversion metrics
- Time Range: Last 90 days (adjustable)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First user manual marketing tactic, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, Transactions, and Conversion rate, check the checkboxes and click Confirm
- Drag First user manual marketing tactic to the Rows section
- Drag all selected metrics to the Values section
- In the Filters section, add a filter to exclude "(not set)" values
- Set your date range to last 90 days in the report settings
- Optional: Add a secondary dimension of User medium for more detailed analysis
Important Dimensions and Metrics
- First user manual marketing tactic: Shows the initial marketing tactic that brought the user to your site
- Total revenue: Total revenue generated from users acquired through each marketing tactic
- Average revenue per user: Average revenue generated per user from each tactic
- Transactions: Number of transactions completed by users from each tactic
- Conversion rate: Percentage of users from each tactic who completed a purchase
Actionable Insights
- Identify which initial marketing tactics bring in the highest-value customers and increase investment in these channels
- Compare conversion rates across different marketing tactics to optimize campaign messaging and targeting
- Use the average revenue per user metric to set appropriate customer acquisition cost targets for each marketing channel
- Analyze underperforming tactics and either improve their targeting or reallocate budget to better-performing channels
- Look for patterns in high-performing tactics to inform future marketing strategy development
Answers Similar Questions
- How to track first touch marketing channel revenue GA4
- GA4 revenue attribution by initial marketing source
- First interaction marketing channel revenue analysis GA4
- Track customer acquisition value by marketing tactic GA4
- GA4 revenue report by original marketing source
