Understanding Revenue by Google Ads Campaign ID in GA4
Tracking revenue performance by Google Ads Campaign ID is crucial for measuring ROI and optimizing advertising spend. This analysis helps marketers identify which campaigns are driving the most revenue, enabling better budget allocation and campaign optimization. We'll show you how to create this essential report in Google Analytics 4 to make data-driven decisions about your advertising investments.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Google Ads Campaign ID
- Secondary Dimension: Campaign Name
- Metrics Focus: Revenue and Conversion metrics
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Campaign ID and Campaign name, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkboxes and click Confirm
- Drag Campaign ID to the Rows section
- Drag Campaign name as a secondary dimension to the Rows section
- Drag Total revenue, Transactions, and Average purchase revenue to the Values section
- Add a filter to include only sessions with non-zero revenue
- Set your desired date range in the report settings
- Optional: Add a bar chart visualization by clicking the '+' in the tab section
Required Dimensions and Metrics
- Campaign ID: Unique identifier for each Google Ads campaign
- Campaign name: Readable name of the campaign for easy reference
- Total revenue: Sum of revenue generated from each campaign
- Transactions: Number of purchases from each campaign
- Average purchase revenue: Average order value per campaign
Actionable Insights
- Identify top-performing campaigns by revenue and reallocate budget from lower-performing campaigns
- Compare average purchase values across campaigns to identify which campaigns attract higher-value customers
- Use transaction data to calculate conversion rates and cost per acquisition when combined with spend data
- Look for campaigns with high average order values but low transaction counts as opportunities for scaling
Answers Similar Questions
- How to measure Google Ads campaign revenue in GA4
- Track Google Ads campaign performance by revenue
- GA4 revenue attribution by campaign ID
- Google Analytics 4 campaign revenue tracking
- How to see which Google Ads campaigns generate most revenue
