Understanding Revenue by Item Category Level 3 in Google Analytics 4
Item Category Level 3 analysis in Google Analytics 4 is crucial for businesses with complex product hierarchies. This granular view helps identify which specific product subcategories drive revenue, enabling better inventory management and marketing decisions. We'll show you how to create this detailed revenue analysis in GA4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Item Category 3
- Metrics Focus: Revenue and related e-commerce metrics
- Visualization: Table format with optional bar chart
- Time Comparison: Ability to compare periods
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item Category 3, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Items Purchased, and Average Purchase Price, check the checkboxes and click Confirm
- Drag Item Category 3 to the Rows section of your report
- Drag Total Revenue, Items Purchased, and Average Purchase Price to the Values section
- Add a filter to exclude "(not set)" values by clicking the + in filters
- Set your desired date range in the report settings
- Optional: Add a comparison date range to track performance over time
Important Dimensions and Metrics
- Item Category 3: Third-level product category classification
- Total Revenue: Total income generated from each category
- Items Purchased: Quantity of items sold in each category
- Average Purchase Price: Average price point for items in each category
- Item Category and Item Category 2: Optional secondary dimensions for hierarchy analysis
Actionable Insights
- Identify top-performing subcategories to optimize inventory and marketing spend
- Spot underperforming categories that might need promotional attention or removal
- Use average purchase price data to adjust pricing strategies within categories
- Compare seasonal performance of different subcategories for better inventory planning
- Cross-reference with marketing campaigns to identify successful category-specific promotions
Answers Similar Questions
- GA4 product category revenue tracking
- How to see subcategory sales in Google Analytics 4
- Track revenue by product hierarchy GA4
- Google Analytics 4 item category level 3 report
- GA4 product subcategory performance analysis
