Understanding Revenue by Item List ID in Google Analytics 4
Analyzing revenue by Item List ID is crucial for e-commerce businesses to understand which product listings and placements generate the most revenue. This insight helps optimize product placement, improve merchandising strategies, and enhance the overall shopping experience. We'll show you how to create this report in Google Analytics 4 to track the performance of different product lists across your website.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: Item List ID
- Secondary Dimension: Item List Name
- Metrics: Revenue, Items Purchased, Views
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item List ID and Item List Name, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Items Purchased, and Item List Views, check the checkbox beside them and click Confirm
- Drag Item List ID to the Rows section of your report
- Drag Item List Name as a secondary dimension to the Rows section
- Drag Total Revenue, Items Purchased, and Item List Views to the Values section
- Add a filter to exclude empty Item List IDs by clicking the + in the Filters section
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Item List ID: Unique identifier for each product list on your website
- Item List Name: Human-readable name of the product list for easier identification
- Total Revenue: Total revenue generated from products in each list
- Items Purchased: Number of items sold from each list
- Item List Views: Number of times each product list was viewed
Actionable Insights
- Identify which product lists generate the highest revenue and prioritize their placement on your website
- Compare list views to revenue to determine which lists have the best conversion rates
- Use low-performing list locations to test new product combinations or promotional content
- Optimize product placement based on the revenue per view ratio of different lists
- Identify underperforming lists that may need redesign or different product selection
Answers Similar Questions
- How to measure product list performance in GA4
- Track revenue by product placement GA4
- Google Analytics 4 item list revenue tracking
- GA4 product list ID performance report
- Analyze e-commerce list revenue in Google Analytics
