Understanding Revenue by Manual Creative Format in Google Analytics 4
Analyzing revenue by manual creative format is crucial for understanding which types of creative assets drive the most revenue for your business. This analysis helps optimize your marketing spend and creative resources by identifying the most effective creative formats. We'll show you how to set this up in Google Analytics 4 to make data-driven decisions about your creative strategy.Basic Report Structure
- Primary dimension: Manual Creative Format
- Secondary dimensions: Campaign, Source/Medium
- Metrics focus: Revenue metrics and conversion data
- Visualization: Table format with optional bar chart
- Time comparison: Month-over-month analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Manual Creative Format, Campaign, and Source / Medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Transactions, Average Purchase Revenue, and Conversion Rate, check the checkbox beside them and click Confirm
- Drag Manual Creative Format to the Rows section
- Drag Total Revenue, Transactions, Average Purchase Revenue, and Conversion Rate to the Values section
- Add Campaign and Source / Medium as secondary dimensions if needed
- Set your desired date range in the report settings
- Optional: Add a comparison date range to see period-over-period performance
Important Dimensions and Metrics
- Manual Creative Format: Identifies the type of creative asset (video, image, carousel, etc.)
- Campaign: Shows which campaigns are using which creative formats
- Source / Medium: Reveals which channels perform best with specific creative formats
- Total Revenue: Shows total revenue generated by each creative format
- Transactions: Number of purchases influenced by each creative format
- Average Purchase Revenue: Average order value by creative format
- Conversion Rate: Percentage of users who convert after engaging with each format
Actionable Insights
- Identify top-performing creative formats and increase their usage in future campaigns
- Analyze which creative formats generate higher average order values and optimize placement accordingly
- Cross-reference creative formats with campaigns to understand format effectiveness by campaign type
- Use conversion rate data to determine which formats are most effective at driving purchases
- Adjust creative budget allocation based on revenue performance by format
Answers Similar Questions
- How to measure creative format performance in GA4
- Track revenue by ad creative type Google Analytics
- GA4 creative format revenue analysis
- Compare creative format performance GA4
- Google Analytics 4 creative asset revenue tracking
