Understanding Revenue by Manual Source/Medium in Google Analytics 4
Tracking revenue by manual source/medium is crucial for businesses to evaluate the effectiveness of their various marketing channels and campaigns. This analysis helps identify which traffic sources are driving the most revenue, enabling better budget allocation and marketing strategy optimization. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Source/Medium
- Metrics Focus: Revenue data
- Visualization: Table format with optional bar chart
- Time Comparison: Ability to compare periods
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session source/medium, check the checkbox beside it and click Import
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes and click Import
- Drag Session source/medium to the Rows section
- Drag Total revenue, Average purchase revenue, and Transactions to the Values section
- Click the Filter button and add a filter to exclude "(not set)" from source/medium if desired
- Set your desired date range in the report settings
- Optional: Add a comparison date range to analyze trends
Important Dimensions and Metrics
- Session source/medium: Shows the origin of your traffic combined with the type of referral
- Total revenue: The total revenue generated from all transactions
- Average purchase revenue: The average value of each purchase
- Transactions: The total number of completed purchases
Actionable Insights
- Identify your highest-revenue generating traffic sources and increase investment in these channels
- Compare average purchase values across different sources to optimize marketing spend
- Analyze sources with high transaction counts but low average purchase values for upselling opportunities
- Review underperforming sources and either optimize or reallocate budget to better-performing channels
- Use the insights to adjust your marketing mix and campaign targeting strategies
Answers Similar Questions
- How to track revenue sources in GA4
- GA4 revenue attribution by channel
- Google Analytics 4 traffic source revenue report
- How to see which marketing channels generate most revenue GA4
- GA4 revenue tracking by referral source
