Understanding Monthly Revenue Trends in Google Analytics 4
Tracking revenue by month is crucial for any e-commerce business or service provider. This analysis helps identify seasonal trends, measure business growth, and make informed decisions about inventory, marketing budgets, and business strategy. We'll show you how to create this essential report in Google Analytics 4 using the Free Form Exploration feature.Basic Report Structure
- Primary dimension: Month and Year
- Metrics: Total revenue, Average order value, and Transactions
- Visualization: Line chart and summary table
- Time comparison: Enable month-over-month or year-over-year comparison
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Month and year, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average order value, and Transactions, check the checkboxes beside them and click Confirm
- Drag Month and year to the Rows section of your report
- Drag all metrics to the Values section of your report
- Click the Plus icon in the tabs section to add a new tab
- Select Line chart visualization
- Configure the same dimensions and metrics in the line chart
- Set your desired date range in the report settings (recommend last 12 months)
Important Dimensions and Metrics
- Month and year dimension: Provides the temporal breakdown of your data
- Total revenue metric: Shows the complete revenue generated in each month
- Average order value metric: Helps understand customer spending patterns
- Transactions metric: Indicates the volume of sales activity
Actionable Insights
- Identify your highest and lowest revenue months to better plan inventory and marketing campaigns
- Compare year-over-year growth rates to assess business performance and set realistic goals
- Analyze the relationship between transaction volume and average order value to optimize pricing strategies
- Use seasonal patterns to predict future revenue trends and prepare resources accordingly
- Correlate revenue spikes with marketing campaigns to determine most effective promotional periods
Answers Similar Questions
- Monthly revenue tracking GA4
- How to see monthly sales in Google Analytics
- GA4 revenue report by month
- Track monthly income Google Analytics
- Google Analytics 4 monthly revenue comparison
