Understanding Revenue by Platform Device Category in Google Analytics 4
Analyzing revenue across different device categories (mobile, desktop, tablet) is crucial for modern businesses as it helps identify which platforms drive the most sales and where to focus optimization efforts. This insight is particularly valuable for e-commerce businesses looking to improve their multi-device strategy and allocate resources effectively. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Device Category
- Metrics: Revenue, Transactions, Average Order Value
- Visualization: Table and Bar Chart
- Time Range: Last 28 days (adjustable)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Device category, check the checkbox beside it and click Import
- Under the Metrics click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkboxes beside them and click Import
- Drag Device category to the Rows section
- Drag Total revenue, Transactions, and Average purchase revenue to the Values section
- Click the Visualization Type dropdown and select Table
- Click the + button next to Tab 1 to add a new tab
- Repeat steps 5-6 but select Bar Chart as the visualization type
- Set your desired date range in the report settings
Required Dimensions and Metrics
- Device category: Shows whether users are accessing from mobile, desktop, or tablet
- Total revenue: Displays total revenue generated from each device category
- Transactions: Shows the number of completed purchases per device type
- Average purchase revenue: Indicates the average order value for each device category
Actionable Insights
- If mobile revenue is significantly lower than desktop despite high traffic, prioritize mobile UX improvements
- Use average order value differences between devices to inform device-specific promotional strategies
- Identify underperforming devices and investigate potential technical issues or UX problems
- Adjust marketing budget allocation based on revenue performance across different devices
Answers Similar Questions
- How to compare mobile vs desktop revenue in GA4
- Track sales by device type Google Analytics 4
- GA4 device category revenue report setup
- Mobile vs desktop revenue analysis GA4
- How to see revenue by platform in Google Analytics
