Understanding Revenue by Session Campaign in Google Analytics 4
Analyzing revenue by session campaign is crucial for measuring marketing ROI and understanding which campaigns drive the most valuable traffic to your website. This analysis helps optimize marketing spend and identify the most effective campaigns for generating revenue. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table format
- Primary dimension: Session campaign
- Key metrics: Revenue data and conversion metrics
- Time comparison: Optional secondary date range
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session campaign, Session source, and Session medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, Average purchase revenue, and Conversion rate, check the checkbox beside them and click Confirm
- Drag Session campaign to the Rows section of your report
- Drag all metrics to the Values section in this order: Total revenue, Transactions, Average purchase revenue, Conversion rate
- Add a filter to exclude "(not set)" and "(none)" from Session campaign
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Session campaign: Identifies the specific marketing campaign that drove the session
- Total revenue: Shows the total revenue generated from each campaign
- Transactions: Number of completed purchases from each campaign
- Average purchase revenue: Average order value per campaign
- Conversion rate: Percentage of sessions that resulted in a purchase
Actionable Insights
- Identify top-performing campaigns by revenue and allocate more budget to these initiatives
- Analyze campaigns with high average purchase values but low conversion rates for optimization opportunities
- Compare campaign performance across different time periods to identify seasonal trends
- Use the insights to adjust campaign targeting and messaging based on revenue performance
Answers Similar Questions
- How to measure campaign revenue in GA4
- Track marketing campaign ROI in Google Analytics
- GA4 campaign revenue attribution report
- How to see which campaigns make the most money
- Google Analytics 4 campaign performance by revenue
