How To View Revenue By Session Google Ads Query

Understanding Revenue by Google Ads Query Performance

Analyzing revenue by Google Ads query is crucial for understanding which search terms are driving actual sales on your website. This analysis helps optimize your advertising spend by identifying the most profitable search queries and those that may be consuming budget without generating sufficient return. We'll show you how to create this report in Google Analytics 4 to make data-driven decisions about your Google Ads campaigns.

Basic Report Structure

  • Report Type: Free Form Exploration
  • Primary Dimension: Session Google Ads Query
  • Secondary Dimension: Session Campaign Name
  • Metrics: Total Revenue, Transactions, Average Purchase Revenue
  • Visualization: Table format with optional bar chart

Steps to Create the Report

  1. Open GA4 and navigate to Explore section
  2. Click the Blank template to start a new exploration
  3. Under the Dimensions click the + button and search for Session Google Ads Query and Session Campaign Name, check the checkbox beside them and click Confirm
  4. Under the Metrics click the + button and search for Total Revenue, Transactions, and Average Purchase Revenue, check the checkboxes and click Confirm
  5. Drag Session Google Ads Query to the Rows section
  6. Drag Session Campaign Name as a secondary dimension to the Rows section
  7. Drag all three metrics to the Values section
  8. Add a filter to exclude null query values by clicking the + in the Filters section
  9. Set your desired date range in the report settings
  10. Optional: Add a bar chart visualization by clicking the + next to Tab and selecting Bar Chart

Important Dimensions and Metrics

  • Session Google Ads Query: Shows the actual search terms users entered that triggered your ads
  • Session Campaign Name: Helps segment revenue by specific campaign
  • Total Revenue: Shows total revenue generated from each query
  • Transactions: Number of purchases generated from each query
  • Average Purchase Revenue: Average order value for each query

Actionable Insights

  1. Identify high-revenue search queries and increase bids on these keywords to maximize profitable traffic
  2. Find queries with high transaction counts but low average purchase value for potential upsell opportunities
  3. Spot queries with high costs but low revenue to adjust or pause underperforming keywords
  4. Use top-performing queries to inform your SEO strategy and content creation
  5. Analyze seasonal trends in query performance to adjust budgets accordingly

Answers Similar Questions

  1. How to track Google Ads query revenue in GA4
  2. Google Analytics 4 search term revenue report
  3. GA4 revenue by keyword report setup
  4. Track PPC query performance in Google Analytics
  5. Google Ads search term revenue analysis GA4

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