Understanding Revenue by Session Manual Campaign ID in Google Analytics 4
Tracking revenue performance across different manual campaign IDs is crucial for measuring the effectiveness of your marketing initiatives. This analysis helps you understand which campaigns are driving the most revenue per session, enabling better budget allocation and campaign optimization. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Session manual campaign id
- Metrics: Revenue per session, Total revenue, Sessions
- Visualization: Table format with optional bar chart
- Time Range: Last 28 days (adjustable)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session manual campaign id, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Sessions, and Revenue per session, check the checkboxes beside them and click Confirm
- Drag Session manual campaign id to the Rows section
- Drag Total revenue, Sessions, and Revenue per session to the Values section
- Click the settings gear icon and set Row numbers to 500 to see more campaigns
- Add a filter to exclude "(not set)" values if desired
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Session manual campaign id: Identifies unique campaign identifiers set manually for tracking purposes
- Total revenue: Shows the total revenue generated from each campaign
- Sessions: Indicates the number of sessions generated by each campaign
- Revenue per session: Calculated metric showing the average revenue generated per session
Actionable Insights
- Identify campaigns with high revenue per session but low total sessions to scale up potential winners
- Find underperforming campaigns with high sessions but low revenue for optimization or retirement
- Compare similar campaigns to identify which messaging or targeting produces better revenue results
- Use the data to reallocate budget from low-performing to high-performing campaigns
- Track seasonal trends in campaign performance to plan future marketing initiatives
Answers Similar Questions
- How to measure campaign revenue performance GA4
- Track revenue by marketing campaign Google Analytics 4
- GA4 campaign ID revenue analysis
- How to analyze campaign ROI in Google Analytics
- Google Analytics 4 campaign revenue tracking guide
