Understanding Revenue by Shipping Tier in Google Analytics 4
Analyzing revenue by shipping tier is crucial for e-commerce businesses to optimize their shipping strategy and maximize profitability. This analysis helps identify which shipping options are most popular among customers and generate the most revenue. We'll show you how to create this insightful report in Google Analytics 4 to make data-driven decisions about your shipping offerings.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Shipping Tier
- Metrics: Revenue, Orders, Average Order Value
- Visualization: Table format with optional bar chart
- Time Range: Last 30 days (adjustable)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Shipping Tier, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Total Purchases, and Average Purchase Revenue, check the checkboxes and click Confirm
- Drag Shipping Tier to the Rows section of your report
- Drag Total Revenue, Total Purchases, and Average Purchase Revenue to the Values section
- Click the Plus icon in the top right to add a visualization
- Select Bar Chart to create a visual representation
- Set your desired date range in the report settings
- Optional: Add a Filter to exclude null shipping tier values
Important Dimensions and Metrics
- Shipping Tier: Shows different shipping options available to customers
- Total Revenue: Total income generated from each shipping tier
- Total Purchases: Number of orders for each shipping method
- Average Purchase Revenue: Average order value per shipping tier
Actionable Insights
- Identify which shipping tiers generate the highest revenue and consider promoting these options more prominently
- Analyze if premium shipping options correlate with higher average order values
- Review low-performing shipping tiers and evaluate if they should be modified or removed
- Use the data to optimize shipping thresholds for free shipping offers
- Compare shipping tier performance during different seasons or promotions
Answers Similar Questions
- How to track shipping method revenue in GA4
- Google Analytics 4 shipping tier performance report
- Analyze shipping options revenue GA4
- GA4 shipping method comparison report
- Track revenue by delivery option in Google Analytics
