Understanding Revenue by Video Provider in Google Analytics 4
Analyzing revenue by video provider is crucial for businesses that monetize video content across different platforms. This analysis helps identify which video platforms drive the most revenue, enabling better resource allocation and content strategy decisions. We'll show you how to create this insightful report in Google Analytics 4 to track your video performance across different providers.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Video Provider
- Secondary Dimensions: Video Title, Video Duration
- Metrics: Total Revenue, Engagement Rate, Video Plays
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Video Provider, Video Title, and Video Duration, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Engagement Rate, and Video Plays, check the checkbox beside them and click Confirm
- Drag Video Provider to the Rows section of your report
- Drag Total Revenue, Engagement Rate, and Video Plays to the Values section
- Add Video Title as a secondary dimension by dragging it below Video Provider in the Rows section
- Set your desired date range in the report settings
- Optional: Add a filter to focus on specific video providers or revenue thresholds
Important Dimensions and Metrics
- Video Provider: Identifies the platform hosting the video (YouTube, Vimeo, etc.)
- Video Title: Helps identify specific content performance
- Video Duration: Shows if length impacts revenue
- Total Revenue: Shows monetary value generated
- Engagement Rate: Indicates viewer interaction level
- Video Plays: Shows total number of video starts
Actionable Insights
- Identify which video providers generate the highest revenue per play and focus content distribution efforts there
- Analyze the correlation between video duration and revenue to optimize future content length
- Compare engagement rates across providers to determine where your content resonates most
- Use top-performing video titles to inform future content creation strategies
- Calculate revenue per minute of video content to optimize production investments
Answers Similar Questions
- Video platform revenue comparison GA4
- Track video monetization by provider
- Compare YouTube vs Vimeo revenue GA4
- Video hosting platform revenue analysis
- GA4 video revenue tracking setup
