How To View Users By First User Google Ads Campaign Type

Understanding User Acquisition by Initial Google Ads Campaign Type

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: First User Google Ads Campaign Type
• Secondary Dimensions: First User Source, First User Medium
• Key Metrics: New Users, User Conversion Rate, Average Revenue per User
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions tab, click the + button and search for First User Google Ads Campaign Type, First User Source, and First User Medium, check the checkboxes beside them and click Import
4. Under the Metrics tab, click the + button and search for New users, User conversion rate, and Average revenue per user, select them and click Import
5. Drag First User Google Ads Campaign Type to the Rows section
6. Drag New users, User conversion rate, and Average revenue per user to the Values section
7. Add First User Source and First User Medium as secondary dimensions if desired
8. Set your date range to at least 30 days for meaningful data
9. Apply any relevant filters using the Filters section

Important Dimensions and Metrics

• First User Google Ads Campaign Type: Shows the initial campaign type that brought users to your site
• First User Source: Identifies the original source of user acquisition
• First User Medium: Shows the marketing medium that first brought users to your site
• New Users: Counts first-time visitors from each campaign type
• User Conversion Rate: Measures the percentage of users who complete desired actions
• Average Revenue Per User: Shows the monetary value generated per user from each campaign type

Actionable Insights

1. Identify which campaign types bring in the most valuable first-time users and allocate budget accordingly
2. Compare conversion rates between different campaign types to optimize campaign structure
3. Analyze the relationship between first user campaign types and lifetime value to inform long-term strategy
4. Use the insights to adjust bidding strategies for different campaign types
5. Create audience segments based on initial campaign type for remarketing purposes

Answers Similar Questions

1. Track initial Google Ads campaign performance GA4
2. First-touch attribution Google Ads campaigns GA4
3. Google Ads campaign type user acquisition report
4. Monitor new users by Google Ads campaign type
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