How To View Users By Link Url

Understanding User Behavior Through Link URL Analysis in Google Analytics 4

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Page path and screen class
• Secondary Dimension: Link URL
• Key Metrics: Total users, Event count, Engagement rate
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Page path and screen class and Link URL, check the checkbox beside them and click Confirm
4. Under the Metrics click the + button and search for Total users, Event count, and Engagement rate, check the checkbox beside them and click Confirm
5. Drag Page path and screen class to the Rows section
6. Drag Link URL as a secondary dimension to the Rows section
7. Drag Total users, Event count, and Engagement rate to the Values section
8. Add a filter for Event name equals "click"
9. Set your desired date range in the report settings

Important Dimensions and Metrics

• Page path and screen class: Shows which pages users are on when clicking links
• Link URL: The destination URL that users are clicking to
• Total users: Number of unique users clicking each link
• Event count: Total number of clicks on each link
• Engagement rate: Percentage of engaged sessions for each link click

Actionable Insights

1. Identify the most clicked internal links to understand user navigation patterns
2. Analyze which external links are drawing users away from your site
3. Optimize link placement based on page-specific click patterns
4. Identify underperforming links that may need repositioning or redesign
5. Use link click patterns to improve internal linking strategy

Answers Similar Questions

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