Understanding User Behavior Across Different Page Types in Google Analytics 4
Analyzing users by page path and screen class is crucial for understanding how visitors interact with different sections of your website and app. This analysis helps identify which types of pages (e.g., product pages, blog posts, or app screens) are most effective at engaging users, allowing you to optimize your content strategy and user experience across all platforms. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Page path and screen class
- Secondary Dimension: User source
- Metrics: Total users, Average engagement time, Views per user
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions tab, click the + button and search for Page path and screen class and User source, check the checkboxes beside them and click Confirm
- Under the Metrics tab, click the + button and search for Total users, Average engagement time, and Views per user, check the checkboxes beside them and click Confirm
- Drag Page path and screen class to the Rows section
- Drag User source to the Rows section as a secondary dimension
- Drag all three metrics (Total users, Average engagement time, and Views per user) to the Values section
- Set your desired date range in the report settings
- Optional: Add a filter to focus on specific page types or screen classes
Important Dimensions and Metrics
- Page path and screen class: Shows the URL structure and type of view (web page or app screen)
- User source: Indicates where users originated from
- Total users: Number of unique users viewing each page/screen
- Average engagement time: How long users typically spend on each page/screen
- Views per user: Average number of times each user views the page/screen
Actionable Insights
- Identify pages with high user counts but low engagement time to spot potential user experience issues
- Use screen class data to compare performance between web and app interfaces
- Analyze which user sources bring the most engaged visitors to specific page types
- Optimize content strategy based on pages with highest views per user
- Identify underperforming pages that may need content updates or UX improvements
Answers Similar Questions
- How to track user behavior by page type in GA4
- GA4 page path and screen class analysis
- Compare web and app screen performance GA4
- Track users across different page types Google Analytics
- GA4 user engagement by page path tutorial
