Understanding User Behavior by Campaign ID in Google Analytics 4
Tracking users by session campaign ID is crucial for measuring the effectiveness of your manual UTM campaigns and understanding how different marketing initiatives drive user engagement. This analysis helps you identify which campaigns are most effective at attracting quality users and guides your marketing resource allocation. We'll show you how to create this report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Session Campaign ID
- Secondary Dimensions: Session Source, Session Medium
- Key Metrics: Total Users, Average Engagement Time, Engaged Sessions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session campaign ID, Session source, and Session medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, Average engagement time, and Engaged sessions, check the checkbox beside them and click Confirm
- Drag Session campaign ID to the Rows section
- Drag Session source and Session medium as secondary dimensions to the Rows section
- Drag all metrics to the Values section
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" campaign IDs
Important Dimensions and Metrics
- Session campaign ID: Identifies specific marketing campaigns through UTM parameters
- Session source: Shows where your traffic is coming from
- Session medium: Indicates the marketing medium used
- Total users: Number of unique users per campaign
- Average engagement time: How long users from each campaign engage with your site
- Engaged sessions: Number of meaningful interactions from campaign traffic
Actionable Insights
- Identify campaigns with high user counts but low engagement time to optimize campaign targeting
- Compare engagement metrics across different campaign sources to determine which channels deliver the most engaged users
- Use the insights to reallocate marketing budget towards campaigns with the best user engagement metrics
- Analyze patterns in successful campaigns to replicate their UTM structure and targeting approach
Answers Similar Questions
- How to analyze campaign performance by user in GA4
- Track UTM campaign users in Google Analytics 4
- GA4 campaign ID user tracking setup
- Monitor campaign traffic by user in GA4
- Google Analytics 4 campaign user analysis guide
