How To View Users By Session Manual Campaign Name

Understanding User Behavior by Campaign Name in Google Analytics 4

Basic Report Structure

• Primary dimension: Session campaign name
• Secondary dimensions: User source and medium
• Key metrics: Total users, New users, Average engagement time
• Visualization: Table format with user metrics by campaign
• Time comparison: Enable period-over-period comparison

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Session campaign name, Session source, and Session medium, check the checkbox beside them and click Confirm
4. Under the Metrics click the + button and search for Total users, New users, Average engagement time, and Sessions, check the checkbox beside them and click Confirm
5. Drag Session campaign name to the Rows section
6. Drag Total users, New users, Average engagement time, and Sessions to the Values section
7. Add Session source and Session medium as secondary dimensions by dragging them below Session campaign name
8. Set your desired date range in the report settings
9. Optional: Add a filter to exclude "(not set)" campaign names

Important Dimensions and Metrics

• Session campaign name: Identifies the specific campaign that brought users to your site
• Session source: Shows where the traffic originated from
• Session medium: Indicates the marketing medium used
• Total users: Number of unique users from each campaign
• New users: First-time visitors from the campaign
• Average engagement time: How long users from each campaign engage with your site
• Sessions: Total number of sessions generated by each campaign

Actionable Insights

1. Compare user engagement metrics across different campaigns to identify which campaigns are most effective at attracting engaged users
2. Analyze the ratio of new users to total users to understand which campaigns are better at acquiring new visitors
3. Use the average engagement time to determine which campaigns bring in the most interested users
4. Cross-reference campaign performance with source/medium to optimize your marketing channel mix
5. Identify underperforming campaigns for potential optimization or budget reallocation

Answers Similar Questions

1. How to measure campaign performance in GA4
2. Track marketing campaign users Google Analytics 4
3. GA4 campaign name report setup
4. Google Analytics 4 campaign user tracking
5. How to analyze campaign traffic in GA4