Why can’t I see bounce rate in GA4?

It’s not included by default. You have to manually add it to your reports using the customization options in the Pages and Screens report.

What’s a good bounce rate?

It depends on the type of content. Blog posts and news articles might have bounce rates over 70 percent, which is completely normal. Sales or product pages should usually aim for under 50 percent, especially if you want visitors to take action.

Is a high bounce rate always bad?

Not always. If someone reads a full blog post and then leaves, that counts as a bounce, but it might still be a successful visit. What matters is whether the page did what it was supposed to do.

Can I compare GA4 bounce rate with Universal Analytics?

No. The calculation is different, so the numbers won’t match. GA4 bounce rate is based on engagement, while Universal Analytics measured it based on single-page sessions. They track different behaviors.

What Is Bounce Rate in GA4?

Bounce rate in GA4 works differently than it did in Universal Analytics. Instead of measuring how many people left your site without visiting another page, it now looks at engagement. In GA4, bounce rate is the percentage of sessions that weren’t considered “engaged.” So a session counts as a bounce if the visitor: Stays on your site for less than 10 seconds Doesn’t trigger any conversion events Views only one page or screen If none of those things happen, GA4 marks the session as a bounce. Here’s the formula: Bounce Rate = 100% minus Engagement Rate (Source: Google Support) Bounce rate vs engagement rate in GA4 For example, let’s say someone lands on your homepage, scrolls a bit, but leaves after five seconds without clicking anything. That’s a bounce. But if they hang around longer, view another page, or submit a form, the session is marked as engaged and won’t count as a bounce.

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How to Find Bounce Rate in Google Analytics 4 (Step-by-Step)

Posted on May 19, 2025May 6, 2025 -