Understanding Revenue by Product Analysis in Google Analytics 4
Analyzing revenue by product is crucial for any e-commerce business as it helps identify your best-performing products, understand sales patterns, and make data-driven inventory decisions. This analysis in Google Analytics 4 provides valuable insights into which products generate the most revenue, helping you optimize your product mix, pricing strategies, and marketing efforts. We'll show you how to create a comprehensive revenue by product report in GA4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Item name
- Secondary Dimensions: Item brand, Item category
- Metrics: Total revenue, Items purchased, Average price
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item name, Item brand, and Item category, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Items purchased, and Average price, check the checkbox beside them and click Confirm
- Drag Item name to the Rows section of your report
- Drag Total revenue, Items purchased, and Average price to the Values section
- Add Item brand and Item category as secondary dimensions if needed
- Set your desired date range in the report settings
- Optional: Add a filter to focus on specific product categories or brands
- Optional: Add a bar chart visualization by clicking the '+' button next to 'Tab 1'
Important Dimensions and Metrics
- Item name: Primary identifier for your products
- Item brand: Helps group products by manufacturer or brand
- Item category: Enables analysis by product category
- Total revenue: Shows total sales value per product
- Items purchased: Indicates quantity sold
- Average price: Helps monitor pricing and discounting effects
Actionable Insights
- Identify your top revenue-generating products and ensure adequate inventory levels
- Spot underperforming products that might need marketing support or repositioning
- Compare average prices across products to optimize pricing strategies
- Use category performance data to guide inventory purchasing decisions
- Identify seasonal trends in product performance to plan promotions
Answers Similar Questions
- How to track product revenue in GA4
- Product performance analysis GA4
- GA4 e-commerce revenue tracking
- Best selling products report GA4
- Google Analytics 4 product sales analysis
