Understanding Revenue by Google Ads Account Performance
Tracking revenue performance across different Google Ads accounts is crucial for businesses running multiple advertising campaigns. This analysis helps determine which advertising accounts are generating the most revenue per session, enabling better budget allocation and optimization of marketing spend. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Google Ads Account Name
- Secondary Dimensions: Session Source/Medium
- Metrics: Total Revenue, Sessions, Revenue per Session
- Visualization: Table format with calculated metrics
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Google Ads Account Name and Session Source/Medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Sessions, and Revenue per user, check the checkboxes and click Confirm
- Drag Google Ads Account Name to the Rows section
- Drag Total Revenue, Sessions, and Revenue per user to the Values section
- Create a custom metric by clicking the + button in the metrics section and divide Total Revenue by Sessions
- Add a filter to include only Google Ads traffic
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Google Ads Account Name: Identifies different advertising accounts
- Session Source/Medium: Confirms traffic is from Google Ads
- Total Revenue: Shows total revenue generated from each account
- Sessions: Number of sessions generated by each account
- Revenue per Session: Custom calculation showing efficiency of each account
Actionable Insights
- Identify which Google Ads accounts generate the highest revenue per session and allocate more budget to these accounts
- Investigate accounts with low revenue per session but high session counts for optimization opportunities
- Compare performance trends over time to detect seasonal patterns or account-specific issues
- Use the insights to adjust bidding strategies and campaign objectives across different accounts
Answers Similar Questions
- Google Ads account revenue comparison GA4
- Compare Google Ads accounts performance GA4
- Track revenue per session by ad account
- Google Ads account ROI analysis GA4
- GA4 revenue tracking multiple ad accounts
