Understanding Revenue by Product Category in Google Analytics 4
Analyzing revenue by product category is crucial for e-commerce businesses to understand which product segments drive the most value. This analysis helps optimize inventory management, marketing spend allocation, and merchandising strategies. We'll show you how to create a comprehensive product category revenue report in Google Analytics 4 that will provide actionable insights for your business growth.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Item Category
- Secondary Dimensions: Item Category 2, Item Category 3 (if applicable)
- Metrics: Total Revenue, Items Sold, Average Price
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item Category, Item Category 2, and Item Category 3, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Items Sold, and Average Price, check the checkbox beside them and click Confirm
- Drag Item Category to the Rows section of your report
- Drag Total Revenue, Items Sold, and Average Price to the Values section
- Add a filter to exclude null or "(not set)" category values
- Set your desired date range in the report settings
- Optional: Add a comparison date range to analyze trends
Important Dimensions and Metrics
- Item Category: Primary product category classification
- Item Category 2: Secondary category level for more detailed analysis
- Item Category 3: Tertiary category level for granular insights
- Total Revenue: Total revenue generated per category
- Items Sold: Number of items sold in each category
- Average Price: Average selling price per category
Actionable Insights
- Identify top-performing categories to allocate more marketing budget and inventory resources
- Spot underperforming categories that might need promotional activities or reassessment
- Compare average prices across categories to optimize pricing strategies
- Use seasonal trends in category performance to plan inventory and marketing campaigns
- Identify opportunities for cross-selling between complementary categories
Answers Similar Questions
- How to track product category sales in GA4
- Product category revenue analysis Google Analytics
- GA4 category performance report
- Track e-commerce categories in Google Analytics
- Google Analytics 4 product category revenue tracking
