Understanding Revenue Generated by Video Content
Tracking revenue by video title is crucial for content monetization strategies and understanding which video content drives the most business value. We'll show you how to create a detailed report in Google Analytics 4 that reveals which videos are your top revenue generators, helping you make data-driven decisions about future content investments.Basic Report Structure
- Primary dimension: Video title
- Secondary dimensions: Video duration, Video provider
- Metrics focus: Revenue data and engagement metrics
- Visualization: Table format with optional bar chart
- Time comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Video title, Video provider, and Video duration, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Video plays, Video engagement time, and Ecommerce purchases, check the checkbox beside them and click Confirm
- Drag Video title to the Rows section of your report
- Drag Total revenue, Video plays, Video engagement time, and Ecommerce purchases to the Values section
- Add Video provider and Video duration as secondary dimensions if needed
- Set your desired date range in the report settings
- Apply a filter to exclude videos with zero revenue if desired
Important Dimensions and Metrics
- Video title: Primary identifier for your video content
- Video provider: Shows which platform hosts the video
- Video duration: Length of the video content
- Total revenue: Revenue generated from sessions including video views
- Video plays: Number of times videos were played
- Video engagement time: Time users spent watching videos
- Ecommerce purchases: Number of purchases associated with video views
Actionable Insights
- Identify your highest-revenue generating videos and analyze their common characteristics (length, topic, style) to inform future content creation
- Compare video engagement time with revenue to understand if longer viewer engagement correlates with higher sales
- Use the revenue per video play metric to determine which content types offer the best ROI
- Analyze seasonal trends in video performance to optimize content release timing
- Identify underperforming videos with high production costs for potential content strategy adjustments
Answers Similar Questions
- How to measure video content ROI in GA4
- Track video monetization Google Analytics 4
- GA4 video revenue attribution report
- Video performance revenue tracking GA4
- Google Analytics 4 video content revenue analysis
