How To View Revenue By Day

Why Track Daily Revenue in Google Analytics 4?

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Date
• Metrics: Revenue metrics
• Visualization: Line chart and detailed data table
• Time Range: Customizable (recommended 30-90 days)

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Date, check the checkbox beside it and click Confirm
4. Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes beside them and click Confirm
5. Drag Date to the Rows section of your report
6. Drag all three metrics (Total revenue, Average purchase revenue, and Transactions) to the Values section
7. Click the Plus icon in the Tabs section to add a new tab
8. Select Line chart visualization
9. Configure the same dimensions and metrics for the line chart
10. Set your desired date range in the report settings

Important Dimensions and Metrics

• Date: Primary dimension to show daily breakdown
• Total revenue: Shows the total revenue generated each day
• Average purchase revenue: Helps identify days with higher-value purchases
• Transactions: Number of completed purchases per day

Actionable Insights

1. Identify your highest-revenue days to understand peak sales periods and optimize marketing efforts accordingly
2. Compare day-over-day performance to spot trends and potential issues early
3. Use the average purchase revenue metric to identify days when customers make larger purchases
4. Cross-reference high-revenue days with marketing campaigns to measure their effectiveness
5. Plan inventory and staffing based on predicted high-revenue days

Answers Similar Questions

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