Understanding Revenue by Event Name in Google Analytics 4
Tracking revenue by event name is crucial for understanding which specific user interactions and events are driving your business's revenue. This analysis helps identify your most profitable user actions and areas where monetization can be improved. We'll show you how to create this insightful report in Google Analytics 4 that connects your revenue data with specific events.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Event name
- Metrics: Revenue metrics (Total revenue, Average revenue)
- Visualization: Table format with optional bar chart
- Time Range: Customizable (recommended: 30-90 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions tab, click the + button and search for Event name, check the checkbox beside it and click Import
- Under the Metrics tab, click the + button and search for Total revenue and Average revenue per user, check both checkboxes and click Import
- Drag Event name to the Rows section
- Drag Total revenue and Average revenue per user to the Values section
- Add a filter to include only events that generate revenue by clicking the + in the Filters section
- Set your date range for the desired analysis period
- Optional: Add a bar chart visualization by clicking the + in tabs and selecting Bar chart
Required Dimensions and Metrics
- Event name: Identifies specific user interactions that generate revenue
- Total revenue: Shows the complete revenue generated by each event
- Average revenue per user: Indicates the revenue efficiency of each event type
- Event count: Optional metric to understand event frequency
- User count: Optional metric to see how many unique users triggered revenue events
Actionable Insights
- Identify your highest-revenue generating events and optimize the user journey to increase their frequency
- Look for events with high average revenue but low event count - these represent scaling opportunities
- Analyze low-performing revenue events to determine if they need improvement or should be discontinued
- Compare revenue events across different time periods to identify seasonal trends
- Use the insights to prioritize feature development and marketing efforts around your most profitable events
Answers Similar Questions
- How to track event revenue in Google Analytics 4
- GA4 revenue tracking by event type
- Google Analytics 4 event monetization report
- Track revenue performance by event in GA4
- GA4 event revenue analysis setup
