How To View Users By First User Manual Campaign Name

Understanding User Acquisition by Manual Campaign Names in Google Analytics 4

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: First User Manual Campaign Name
• Secondary Dimensions: First User Source, First User Medium
• Key Metrics: New Users, Average Engagement Time, Conversions
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions tab, click the + button and search for First User Manual Campaign Name, First User Source, and First User Medium, check the checkboxes beside them and click Import
4. Under the Metrics tab, click the + button and search for New Users, Average engagement time, and Conversions, check the checkboxes beside them and click Import
5. Drag First User Manual Campaign Name to the Rows section
6. Drag New Users, Average engagement time, and Conversions to the Values section
7. Add First User Source and First User Medium as secondary dimensions by dragging them below the first dimension in the Rows section
8. Set your desired date range in the report settings
9. Optional: Add a filter to exclude "(not set)" values from First User Manual Campaign Name

Important Dimensions and Metrics

• First User Manual Campaign Name: Shows the initial campaign that brought the user to your site
• First User Source: Indicates where the user originally came from
• First User Medium: Shows the marketing medium that first brought the user
• New Users: Count of users who visited for the first time
• Average engagement time: How long users from each campaign typically engage
• Conversions: Number of goal completions from users acquired through each campaign

Actionable Insights

1. Identify which campaigns are most effective at bringing in new users and allocate budget accordingly
2. Compare engagement times across campaigns to understand which ones bring the most interested users
3. Analyze the conversion rates of different campaigns to optimize your campaign messaging
4. Use the source/medium combinations to identify the most effective marketing channels for each campaign
5. Look for patterns in successful campaigns to inform future campaign strategies

Answers Similar Questions

1. How to see campaign performance for new users in GA4
2. Track initial campaign attribution in Google Analytics 4
3. View user acquisition by campaign name GA4
4. First touch campaign reporting in Google Analytics
5. GA4 campaign attribution for new users guide