Understanding Revenue by First User Google Ads Ad Network Type
Analyzing revenue based on the initial Google Ads network type that acquired your users is crucial for optimizing your advertising spend and understanding which ad networks drive the most valuable customers. This insight helps allocate your advertising budget more effectively by identifying which ad networks not only bring in users but generate actual revenue. We'll show you how to create this report in Google Analytics 4 to track the long-term value of users based on their first interaction with your Google Ads networks.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: First User Google Ads Network Type
- Metrics: Revenue metrics and conversion data
- Time Range: Last 90 days (recommended)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First User Google Ads Network Type, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Average Revenue per User, and Transactions, check the checkboxes and click Confirm
- Drag First User Google Ads Network Type to the Rows section
- Drag Total Revenue, Average Revenue per User, and Transactions to the Values section
- Click the Settings icon and set your date range to last 90 days
- Add a Filter to include only sessions with First User Google Ads Network Type (not set)
- Save your exploration
Required Dimensions and Metrics
- First User Google Ads Network Type: Shows the ad network where users first encountered your ads
- Total Revenue: The total revenue generated from each ad network type
- Average Revenue per User: Shows the average value of customers from each network
- Transactions: Number of purchases made by users from each network type
Actionable Insights
- Identify the ad network type generating the highest revenue per user and increase budget allocation accordingly
- Compare transaction rates across different network types to optimize campaign placement
- Use the insights to adjust bidding strategies for different network types based on their revenue performance
- Analyze which network types bring in high-value customers for remarketing campaigns
- Create network-specific landing pages based on the performance data
Answers Similar Questions
- Google Ads network revenue attribution GA4
- Track revenue by ad network source GA4
- GA4 first touch ad network revenue report
- Google Analytics 4 ad network revenue analysis
- Compare ad network revenue performance GA4
