Understanding User Behavior Across Marketing Channels in Google Analytics 4
Analyzing users by session default channel grouping is crucial for understanding which marketing channels are most effective at attracting and engaging users. This analysis helps allocate marketing budgets effectively and optimize channel strategies. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Session Default Channel Group
- Secondary Dimension: User Source
- Key Metrics: Total Users, Average Engagement Time, Engaged Sessions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session Default Channel Group and User Source, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Users, Average Engagement Time, and Engaged Sessions, check the checkbox beside them and click Confirm
- Drag Session Default Channel Group to the Rows section
- Drag Total Users, Average Engagement Time, and Engaged Sessions to the Values section
- Optional: Add User Source as a secondary dimension by dragging it below Session Default Channel Group in the Rows section
- Set your desired date range in the report settings
- Click the Save button to store your report
Important Dimensions and Metrics
- Session Default Channel Group: Shows the primary marketing channels driving traffic
- User Source: Identifies specific sources within each channel
- Total Users: Measures unique visitors from each channel
- Average Engagement Time: Shows how long users from each channel engage with your site
- Engaged Sessions: Indicates quality of traffic from each channel
Actionable Insights
- Identify your best-performing channels and increase investment in those areas
- Compare engagement metrics across channels to optimize content strategy
- Spot underperforming channels that might need optimization or reduced investment
- Use secondary dimension insights to find specific high-value traffic sources
- Track channel performance trends to adjust marketing strategies seasonally
Answers Similar Questions
- How to track marketing channel performance in GA4
- GA4 default channel grouping report setup
- Analyze traffic sources by channel in Google Analytics 4
- Compare marketing channels performance GA4
- GA4 channel attribution report creation
