Understanding Revenue by First User Manual Campaign Name in Google Analytics 4
Tracking revenue by first user manual campaign name is crucial for understanding which initial marketing campaigns drive the most valuable customers over time. This analysis helps determine the true ROI of your acquisition campaigns by showing which campaigns bring in customers who generate the most revenue throughout their entire customer lifecycle, not just their first purchase. We'll show you how to create this report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: First User Manual Campaign Name
- Metrics: Total Revenue, Average Revenue per User, Transactions
- Time Range: Last 90 days (adjustable based on campaign cycles)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First user manual campaign name, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes beside them and click Confirm
- Drag First user manual campaign name to the Rows section
- Drag Total revenue, Average revenue per user, and Transactions to the Values section
- Click the Sort icon next to Total revenue to sort in descending order
- Set your date range to Last 90 days (or your preferred time period)
- Optional: Add a filter to exclude "(not set)" values
Important Dimensions and Metrics
- First user manual campaign name: Shows the initial campaign that brought the user to your site
- Total revenue: The total revenue generated from users acquired through each campaign
- Average revenue per user: Shows the average value of customers from each campaign
- Transactions: Number of purchases made by users from each campaign
Actionable Insights
- Identify campaigns with high average revenue per user but low transaction counts - these might deserve more budget to scale
- Compare the lifetime value of customers from different campaigns to optimize budget allocation
- Look for campaigns with high transaction counts but low average revenue - these might need optimization for higher-value products
- Use this data to adjust bidding strategies based on expected customer lifetime value
Answers Similar Questions
- How to track campaign revenue by first touch attribution GA4
- View customer lifetime value by acquisition campaign GA4
- Track first touch campaign revenue Google Analytics 4
- How to see which campaigns bring highest value customers GA4
- First user campaign revenue attribution report GA4
