How To View Revenue By First User Source

Understanding Revenue by First User Source in Google Analytics 4

Basic Report Structure

• Report Type: Free Form Exploration
• Visualization: Table
• Primary Dimension: First User Source
• Secondary Dimensions: First User Medium, First User Campaign
• Metrics: Total Revenue, Average Revenue per User, Transactions
• Time Range: Last 90 days (recommended)

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for First user source, First user medium, and First user campaign, check the checkboxes beside them and click Confirm
4. Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes beside them and click Confirm
5. Drag First user source to the Rows section of your report
6. Drag Total revenue, Average revenue per user, and Transactions to the Values section
7. Add First user medium and First user campaign as secondary dimensions if desired
8. Set your date range to Last 90 days in the report settings
9. Apply a filter to exclude direct traffic if needed by clicking the + button in the Filters section

Important Dimensions and Metrics

• First user source: Shows the original channel that brought users to your site
• First user medium: Indicates the type of traffic (CPC, organic, referral, etc.)
• First user campaign: Displays the initial campaign that acquired the user
• Total revenue: Shows total revenue generated from users acquired through each source
• Average revenue per user: Indicates the average value of customers from each source
• Transactions: Number of purchases made by users from each source

Actionable Insights

1. Identify acquisition sources with the highest average revenue per user to prioritize marketing budget allocation
2. Compare the long-term value of paid vs. organic traffic to adjust investment in each channel
3. Analyze which campaigns bring in the most valuable customers to replicate successful strategies
4. Identify underperforming sources that may need optimization or reduced investment
5. Use the insights to create targeted retention strategies for high-value customer segments

Answers Similar Questions

1. How to track customer acquisition source revenue in GA4
2. View lifetime value by traffic source Google Analytics 4
3. GA4 revenue attribution by first touch
4. Track initial source revenue Google Analytics
5. How to see which marketing channels drive the most revenue GA4