Understanding Revenue by Item Brand in Google Analytics 4
Analyzing revenue by item brand is crucial for e-commerce businesses to understand which brands are driving the most value. This insight helps optimize inventory management, inform merchandising decisions, and guide strategic partnerships with brands. We'll show you how to create this essential report in Google Analytics 4 to track your brand performance effectively.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Item Brand
- Metrics: Revenue, Items Sold, Average Order Value
- Visualization: Table format with optional bar chart
- Time Range: Customizable (recommended: 30-90 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item brand, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Items purchased, and Average purchase revenue, check the checkboxes beside them and click Confirm
- Drag Item brand to the Rows section of your report
- Drag Total revenue, Items purchased, and Average purchase revenue to the Values section
- Click the settings gear icon and set Row numbers to your desired number of brands to display
- Set your desired date range in the report settings
- Optional: Add a bar chart visualization by clicking the + icon in the tab bar
Required Dimensions and Metrics
- Item brand: Primary dimension showing the brand name of each product
- Total revenue: Shows total revenue generated by each brand
- Items purchased: Indicates the quantity of items sold per brand
- Average purchase revenue: Shows the average order value for each brand
Actionable Insights
- Identify top-performing brands to allocate more marketing budget and inventory resources
- Spot underperforming brands that might need promotional activities or reconsideration
- Compare average order values across brands to optimize pricing strategies
- Use seasonal brand performance data to plan inventory purchases
- Identify opportunities for brand-specific marketing campaigns based on revenue patterns
Answers Similar Questions
- How to see brand sales in Google Analytics 4
- Track brand performance GA4
- Google Analytics 4 brand revenue report
- GA4 brand revenue comparison
- How to analyze brand sales data in GA4
