Understanding Revenue by Google Ads Campaign Type in GA4
Analyzing revenue performance across different Google Ads campaign types is crucial for optimizing your advertising budget and understanding which campaign formats drive the most revenue. This analysis helps marketers make data-driven decisions about where to allocate their advertising spend and which campaign types deliver the best ROI. We'll show you how to create this report in Google Analytics 4 to track your campaign performance effectively.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Campaign Type
- Secondary Dimension: Campaign Name
- Metrics Focus: Revenue and Conversion Data
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions tab, click the + button and search for Session campaign type and Session campaign name, check both and click Import
- Under the Metrics tab, click the + button and search for Total revenue, Transactions, and Average purchase revenue, select all and click Import
- Drag Session campaign type to the Rows section
- Drag Session campaign name as a secondary dimension to the Rows section
- Drag all three metrics to the Values section
- In the Filters section, add a filter for Session campaign type is not null
- Set your desired date range in the report settings
- Optional: Add a summary card showing total revenue across all campaign types
Required Dimensions and Metrics
- Session campaign type: Shows the type of Google Ads campaign (Search, Display, Video, etc.)
- Session campaign name: Identifies specific campaigns within each type
- Total revenue: Shows total revenue generated from each campaign type
- Transactions: Number of completed purchases from each campaign type
- Average purchase revenue: Average order value for each campaign type
Actionable Insights
- Compare ROI across different campaign types to optimize budget allocation
- Identify which campaign types drive higher average order values and focus on scaling these
- Analyze underperforming campaign types and either improve or reallocate budget to better-performing types
- Look for seasonal patterns in campaign type performance to adjust timing of different campaign types
- Use the insights to inform future campaign strategy and budget planning
Answers Similar Questions
- How to measure Google Ads campaign type performance GA4
- Track revenue by ad campaign type Google Analytics 4
- GA4 Google Ads campaign type revenue report
- Compare Google Ads campaign types revenue GA4
- Google Analytics 4 campaign type revenue analysis
