Understanding Revenue by Mobile Device Model in Google Analytics 4
Analyzing revenue by mobile device model is crucial in today's mobile-first world. This analysis helps businesses understand which specific mobile devices drive the most revenue, enabling better targeting and optimization of the user experience for high-value device segments. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Mobile Device Model
- Metrics Focus: Revenue and Transaction data
- Visualization: Table format with optional bar chart
- Time Range: Customizable (recommended: 3-6 months)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Mobile Device Model, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Transactions, and Average Purchase Revenue, check the checkboxes and click Confirm
- Drag Mobile Device Model to the Rows section
- Drag Total Revenue, Transactions, and Average Purchase Revenue to the Values section
- Add a filter to exclude "(not set)" values from Mobile Device Model
- Set your desired date range in the report settings
- Optional: Add a bar chart visualization by clicking the '+' in the tab section
Key Dimensions and Metrics Explained
- Mobile Device Model: Shows the specific model of mobile devices used (e.g., iPhone 13, Samsung Galaxy S21)
- Total Revenue: The total revenue generated from each device model
- Transactions: Number of completed purchases from each device model
- Average Purchase Revenue: Average order value per device model
Actionable Insights from the Report
- Identify top-performing device models and optimize your website's experience specifically for these devices
- Detect underperforming devices with technical issues that might be hampering conversions
- Adjust your mobile advertising strategy to target users with devices that show higher average purchase values
- Use the insights to inform your mobile app development priorities
- Create device-specific marketing campaigns based on revenue patterns
Answers Similar Questions
- How to see mobile device sales in Google Analytics
- Track revenue by phone model GA4
- Google Analytics mobile device revenue report
- GA4 revenue by device type
- How to analyze mobile sales by device in GA4
