Understanding Revenue by ISO Week in Google Analytics 4
Analyzing revenue by ISO week is crucial for businesses that operate on international standards or need consistent week-based reporting across years. ISO weeks provide a standardized way to view weekly revenue trends, ensuring that week numbers are consistent across different years and making year-over-year comparisons more accurate. We'll show you how to create this report in Google Analytics 4 to better understand your weekly revenue patterns.Basic Report Structure
- Free Form Exploration with ISO week dimension
- Revenue metrics displayed by week
- Optional year-over-year comparison capability
- Visualization options including line chart and data table
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for ISO week of year, check the checkbox beside it and click Import
- Also add Year dimension for context
- Under the Metrics click the + button and search for Total revenue, check the checkbox beside it and click Import
- Drag ISO week of year to the Rows section
- Drag Year to the Columns section
- Drag Total revenue to the Values section
- Click the visualization type and select Line chart
- Set your date range to cover the desired analysis period
- Optional: Add a filter to focus on specific segments or conditions
Required Dimensions and Metrics
- ISO week of year: Standardized week numbering from 1-53
- Year: Provides context for the ISO week numbers
- Total revenue: Shows the monetary value of transactions
- Average order value (optional): Helps understand revenue per transaction
- Transactions (optional): Shows the number of sales per week
Actionable Insights
- Identify peak revenue weeks to plan inventory and marketing campaigns
- Compare week-over-week performance to spot trends and anomalies
- Use weekly patterns to optimize staffing and resource allocation
- Plan promotional activities around historically strong or weak weeks
- Set realistic weekly revenue targets based on historical performance
Answers Similar Questions
- GA4 weekly revenue report
- Track revenue by week Google Analytics
- ISO week revenue analysis GA4
- Weekly sales report Google Analytics 4
- GA4 revenue tracking by week number
