Understanding User Behavior by Google Ads Customer ID
Tracking users by Google Ads Customer ID is crucial for businesses investing in Google Ads campaigns. This analysis helps you understand how different advertising accounts perform in terms of user engagement and conversion, enabling better budget allocation and campaign optimization. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Google Ads Customer ID
- Secondary Dimensions: User Source, Campaign
- Key Metrics: Users, New Users, Engaged Sessions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Google Ads Customer ID, User Source, and Campaign, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Users, New Users, and Engaged Sessions, check the checkbox beside them and click Confirm
- Drag Google Ads Customer ID to the Rows section
- Drag Users, New Users, and Engaged Sessions to the Values section
- Add User Source and Campaign as secondary dimensions by dragging them below Google Ads Customer ID in the Rows section
- Set your desired date range in the report settings
- Optional: Add a filter to include only traffic from Google Ads
Important Dimensions and Metrics
- Google Ads Customer ID: Unique identifier for each Google Ads account
- User Source: Shows where users originated from
- Campaign: Identifies specific advertising campaigns
- Users: Total number of users from each account
- New Users: First-time visitors from each account
- Engaged Sessions: Sessions with meaningful engagement
Actionable Insights
- Compare engagement rates between different Google Ads accounts to identify which accounts are driving the most valuable traffic
- Analyze the ratio of new users to total users to understand customer acquisition efficiency by account
- Use the engaged sessions metric to determine which accounts are driving the most meaningful interactions
- Cross-reference campaign performance across different accounts to optimize budget allocation
- Identify underperforming accounts that may need strategy adjustments or budget reallocation
Answers Similar Questions
- Track Google Ads accounts in GA4
- Compare users across Google Ads accounts
- Google Ads Customer ID analysis GA4
- Monitor Google Ads account performance in Analytics
- GA4 Google Ads account tracking setup
