Understanding Revenue by Item List Name in Google Analytics 4
Analyzing revenue by item list name is crucial for e-commerce businesses to understand which product collections, categories, or promotional groupings drive the most revenue. This insight helps optimize product placement, merchandising strategies, and promotional efforts. We'll show you how to create this report in Google Analytics 4 to track the performance of different product lists across your website.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Item List Name
- Metrics: Revenue, Items Sold, Average Item Price
- Visualization: Table format with optional bar chart
- Time Range: Customizable (recommended 30-90 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item list name, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Items purchased, and Average price, check the checkboxes beside them and click Confirm
- Drag Item list name to the Rows section of your report
- Drag Total revenue, Items purchased, and Average price to the Values section
- Click the Sort icon next to Total revenue to sort in descending order
- Set your desired date range in the report settings
- Optional: Add a bar chart visualization by clicking the '+' in the Tab section
Important Dimensions and Metrics
- Item list name: Shows the name of the collection or category where products appear
- Total revenue: The total revenue generated from each list
- Items purchased: Number of items sold from each list
- Average price: Average price of items sold from each list
Actionable Insights
- Identify your highest-revenue generating product lists and ensure they receive prominent placement on your website
- Compare conversion rates between different list placements to optimize product category organization
- Use insights to inform merchandising decisions and homepage feature spots
- Analyze seasonal trends in list performance to plan promotional calendars
- Identify underperforming lists that may need better positioning or content optimization
Answers Similar Questions
- How to see product collection revenue in GA4
- Track category revenue Google Analytics 4
- GA4 product list performance report
- Revenue by product grouping GA4
- How to analyze collection performance in Google Analytics
