Understanding User Behavior by Marketing Tactic in Google Analytics 4
Analyzing users by manual marketing tactics is crucial for businesses to evaluate the effectiveness of their various marketing initiatives. This analysis helps determine which marketing efforts drive the most engaged users and provide the best ROI. We'll show you how to create a comprehensive report in Google Analytics 4 that breaks down user behavior by your manually tagged marketing campaigns.Basic Report Structure
- Primary dimension: Campaign
- Secondary dimensions: Source and Medium
- Key metrics: User count, Engagement rate, and Conversion events
- Time comparison: Month-over-month analysis
- Visualization: Table format with bar charts
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Campaign, Source, and Medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, Engagement rate, Conversions, and Average engagement time, check the checkbox beside them and click Confirm
- Drag Campaign to the Rows section of your report
- Drag Source and Medium as secondary dimensions to the Rows section
- Drag all metrics to the Values section
- Add a filter to exclude "(not set)" campaigns if desired
- Set your desired date range in the report settings
- Optional: Add a comparison date range to see period-over-period changes
Important Dimensions and Metrics
- Campaign: Your manually tagged campaign names
- Source: The origin of your traffic
- Medium: The marketing medium used
- Total users: Number of unique users per campaign
- Engagement rate: Percentage of engaged sessions
- Conversions: Total conversion events
- Average engagement time: Time users spend engaging with your content
Actionable Insights
- Identify which marketing tactics drive the most engaged users and allocate budget accordingly
- Compare engagement rates across different campaigns to optimize messaging and targeting
- Use conversion data to calculate ROI for each marketing tactic
- Analyze which source/medium combinations perform best for future campaign planning
- Monitor average engagement time to understand content relevance for different campaign audiences
Answers Similar Questions
- How to segment users by campaign in GA4
- Track marketing campaign performance GA4
- Google Analytics 4 campaign user report
- GA4 marketing tactics analysis
- How to measure campaign success in Google Analytics 4
