Understanding Revenue by Item Name in Google Analytics 4
Analyzing revenue by item name is crucial for understanding which products are driving your business's success. This analysis helps identify top-performing products, underperforming items, and opportunities for inventory optimization. We'll show you how to create this essential report in Google Analytics 4 to make data-driven decisions about your product portfolio.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Item name
- Metrics: Revenue, Items sold, Average price
- Visualization: Table format with optional bar chart
- Time Range: Customizable (recommended: 30-90 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Item name, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Item revenue, Items purchased, and Average purchase price, check the checkboxes beside them and click Confirm
- Drag Item name to the Rows section of your report
- Drag Item revenue, Items purchased, and Average purchase price to the Values section
- Click the settings gear icon and set the row count to a higher number if needed
- Set your desired date range in the report settings
- Optional: Add a filter to exclude items with zero revenue
Important Dimensions and Metrics
- Item name: Primary dimension that identifies each product in your inventory
- Item revenue: Shows total revenue generated by each product
- Items purchased: Indicates the quantity sold for each product
- Average purchase price: Helps identify pricing patterns and discounts
Actionable Insights
- Identify your top 20% of products that generate 80% of revenue to optimize inventory and marketing focus
- Compare average purchase prices to spot products frequently sold at discount that might need pricing strategy adjustments
- Look for high-value items with low purchase quantities to identify opportunities for promotional campaigns
- Use the data to make informed decisions about which products to feature in your marketing campaigns
- Identify seasonal trends by comparing data across different time periods
Answers Similar Questions
- How to track product revenue in GA4
- Product performance report GA4
- GA4 item revenue analysis
- Track sales by product name Google Analytics
- GA4 product revenue dashboard setup
