Understanding User Acquisition by Google Ads Customer ID
Tracking users by their first Google Ads Customer ID is crucial for understanding which advertising accounts are driving new user acquisition. This analysis helps optimize ad spend across multiple Google Ads accounts and measure the effectiveness of different advertising strategies. We'll show you how to create this report in Google Analytics 4 to better understand your user acquisition channels.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: First User Google Ads Customer ID
- Secondary Dimensions: Campaign, Source/Medium
- Metrics: New Users, Average Engagement Time, Conversions
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First User Google Ads Customer ID, Campaign, and Source/Medium, check the checkboxes beside them and click Confirm
- Under the Metrics click the + button and search for New users, Average engagement time, and Conversions, check the checkboxes beside them and click Confirm
- Drag First User Google Ads Customer ID to the Rows section
- Drag Campaign and Source/Medium as secondary dimensions to the Rows section
- Drag New users, Average engagement time, and Conversions to the Values section
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" values from First User Google Ads Customer ID
Important Dimensions and Metrics
- First User Google Ads Customer ID: Identifies which Google Ads account first brought the user to your site
- Campaign: Shows the specific advertising campaigns associated with each customer ID
- Source/Medium: Provides context about the traffic source and marketing channel
- New Users: Measures the number of first-time visitors from each ads account
- Average Engagement Time: Indicates the quality of traffic from each ads account
- Conversions: Shows the effectiveness of each ads account in driving desired actions
Actionable Insights
- Compare conversion rates between different Google Ads accounts to identify which accounts are most effective at driving quality traffic
- Analyze engagement time patterns to optimize ad spend towards accounts bringing more engaged users
- Use the campaign-level data to identify successful campaign strategies across different accounts
- Reallocate budget based on new user acquisition costs per account
- Create audience segments based on high-performing ad account users for remarketing purposes
Answers Similar Questions
- Track Google Ads accounts performance in GA4
- Compare users from different Google Ads accounts
- Analyze Google Ads Customer ID attribution
- Monitor user acquisition by Google Ads account
- GA4 Google Ads account performance tracking
