Understanding Revenue by Landing Page in Google Analytics 4
Analyzing revenue by landing page is crucial for understanding which entry points on your website are driving the most sales. This insight helps optimize marketing efforts, improve content strategy, and maximize ROI. We'll show you how to create this essential report in Google Analytics 4 to identify your most valuable landing pages and opportunities for improvement.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: Landing Page
- Metrics: Revenue and related conversion metrics
- Time Range: Last 28 days (adjustable)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Landing Page, Session Default Channel Grouping, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Transactions, Ecommerce Conversion Rate, Average Order Value, check the checkbox beside them and click Confirm
- Drag Landing Page to the Rows section of your report
- Drag all metrics to the Values section in this order: Total Revenue, Transactions, Ecommerce Conversion Rate, Average Order Value
- Add Session Default Channel Grouping as a secondary dimension if you want to see traffic sources
- Set your desired date range in the report settings
- Click the settings gear icon and set the table rows to show at least 50 rows
Important Dimensions and Metrics
- Landing Page: Shows the first page users entered your site on
- Total Revenue: Total revenue generated from transactions
- Transactions: Number of completed purchases
- Ecommerce Conversion Rate: Percentage of sessions that resulted in a purchase
- Average Order Value: Average revenue per transaction
- Session Default Channel Grouping: Shows the marketing channels driving traffic to landing pages
Actionable Insights
- Identify your highest-revenue landing pages and analyze their common characteristics to replicate success across other pages
- Find pages with high traffic but low conversion rates for optimization opportunities
- Compare landing page performance across different marketing channels to optimize ad spend and content promotion
- Use average order value data to identify which landing pages attract higher-value customers
- Prioritize content updates and A/B testing for pages with high potential but underperforming metrics
Answers Similar Questions
- How to track landing page revenue GA4
- Best performing landing pages by revenue GA4
- GA4 entry page revenue report
- Google Analytics 4 landing page sales tracking
- How to see which landing pages make the most money GA4
