Understanding User Behavior Across Google Ads Network Types
Analyzing how users interact with your website based on different Google Ads network types (Search, Display, Video, etc.) is crucial for optimizing your advertising spend and understanding which ad networks drive the most engaged users. We'll show you how to create this insightful report in Google Analytics 4 to help you make data-driven decisions about your advertising strategy.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Session Google Ads Network Type
- Secondary Dimensions: User Source, User Medium
- Metrics: Total Users, Average Engagement Time, Engagement Rate
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions tab, click the + button and search for Session Google Ads Network Type, User Source, and User Medium, check the checkboxes beside them and click Import
- Under the Metrics tab, click the + button and search for Total users, Average engagement time, and Engagement rate, check the checkboxes beside them and click Import
- Drag Session Google Ads Network Type to the Rows section
- Drag Total users, Average engagement time, and Engagement rate to the Values section
- Add User Source and User Medium as secondary dimensions if needed
- Set your desired date range in the report settings
- Optional: Add a filter to include only Google Ads traffic
Important Dimensions and Metrics
- Session Google Ads Network Type: Shows which Google Ads network (Search, Display, Video) the session came from
- User Source: Identifies the origin of your users
- User Medium: Shows the advertising or marketing medium
- Total users: Number of unique users from each network type
- Average engagement time: How long users from each network engage with your site
- Engagement rate: Percentage of engaged sessions from each network
Actionable Insights
- Compare engagement rates across different network types to identify which networks bring the most engaged users
- Adjust budget allocation based on which network types drive the highest quality traffic
- Use engagement time metrics to optimize ad targeting and creative for underperforming networks
- Identify potential issues if certain network types show unusually low engagement rates
- Create network-specific landing pages based on user behavior patterns
Answers Similar Questions
- Google Ads network performance GA4 report
- Compare users by ad network type GA4
- Track Google Ads network engagement GA4
- GA4 Google Ads network analysis
- User behavior by ad network type Google Analytics 4
