Understanding Revenue by Manual Source Platform in Google Analytics 4
Tracking revenue by manual source platform is crucial for businesses to understand which marketing channels are driving the most value. This analysis helps optimize marketing spend, identify high-performing channels, and make data-driven decisions about resource allocation. We'll show you how to create this essential report in Google Analytics 4 to gain deeper insights into your revenue sources.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Session source / medium
- Secondary Dimension: Platform
- Metrics Focus: Revenue data
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session source / medium and Platform, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes and click Confirm
- Drag Session source / medium to the Rows section
- Drag Platform as a secondary dimension to the Rows section
- Drag Total revenue, Average revenue per user, and Transactions to the Values section
- Click the Filter button and add a filter for Total revenue > 0 to show only revenue-generating sources
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Session source / medium: Shows the origin of your traffic combined with the marketing medium
- Platform: Indicates the device platform (mobile, desktop, tablet)
- Total revenue: Shows the total revenue generated from each source
- Average revenue per user: Helps understand customer value by source
- Transactions: Number of completed purchases from each source
Actionable Insights
- Identify your highest-revenue generating sources and increase investment in these channels
- Compare platform performance to optimize your mobile vs desktop marketing strategy
- Analyze sources with high average revenue per user but low transaction counts for scaling opportunities
- Use the data to adjust your marketing budget allocation based on revenue performance
- Identify underperforming channels that might need optimization or retirement
Answers Similar Questions
- How to see revenue sources in GA4
- Track revenue by marketing channel GA4
- GA4 revenue attribution by platform
- Google Analytics 4 source/medium revenue report
- How to analyze revenue by traffic source GA4
