Understanding Revenue by First User Google Ads Keyword Text in GA4
Tracking revenue attribution to specific Google Ads keywords that initially brought users to your site is crucial for optimizing your advertising spend and understanding long-term customer value. This analysis helps determine which keywords not only drive initial traffic but ultimately lead to revenue, enabling better budget allocation and campaign optimization. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: First User Google Ads Keyword Text
- Metrics: Total Revenue, Transactions, Average Purchase Revenue
- Segments: First User Source/Medium contains "google/cpc"
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First User Google Ads Keyword Text, check the checkbox beside it and click Import
- Under the Metrics click the + button and search for Total Revenue, Transactions, and Average Purchase Revenue, check the checkboxes and click Import
- In the Segments section, create a new segment where First User Source/Medium contains "google/cpc"
- Drag First User Google Ads Keyword Text to the Rows section
- Drag Total Revenue, Transactions, and Average Purchase Revenue to the Values section
- Apply your created segment to the report
- Set your desired date range in the report settings
Important Dimensions and Metrics
- First User Google Ads Keyword Text: Shows the keyword that initially brought the user to your site
- Total Revenue: Total revenue generated from transactions
- Transactions: Number of completed purchases
- Average Purchase Revenue: Average revenue per transaction
Actionable Insights
- Identify high-value keywords that drive significant revenue but might have lower initial click costs
- Adjust bid strategies based on keywords that show strong revenue performance over time
- Remove or optimize keywords with high costs but low revenue generation
- Use top-performing keywords to inform organic SEO strategy
- Create lookalike audiences based on users acquired through high-performing keywords
Answers Similar Questions
- How to see which Google Ads keywords generate most revenue GA4
- Track Google Ads keyword revenue attribution GA4
- GA4 first touch keyword revenue report
- Google Analytics 4 keyword revenue attribution
- How to measure Google Ads keyword ROI in GA4
