Understanding Revenue by Page Location in Google Analytics 4
Analyzing revenue by page location is crucial for understanding which pages in your website's hierarchy are generating the most sales. This insight helps optimize your site structure, improve user journey mapping, and identify high-performing content areas that drive conversions. We'll show you how to create this report in Google Analytics 4 to track revenue performance across different sections of your website.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Page location (URL)
- Secondary Dimension: Page title
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Page location and Page title, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, and Ecommerce conversion rate, check the checkboxes and click Confirm
- Drag Page location to the Rows section of your report
- Drag Total revenue, Transactions, and Ecommerce conversion rate to the Values section
- Add Page title as a secondary dimension by dragging it below Page location in the Rows section
- Set your desired date range in the report settings
- Optional: Add a filter to exclude non-product pages if needed
Important Dimensions and Metrics
- Page location: Shows the full URL of pages generating revenue
- Page title: Provides readable page names for easier analysis
- Total revenue: Shows monetary value generated by each page
- Transactions: Indicates number of completed purchases from each page
- Ecommerce conversion rate: Shows the effectiveness of each page in converting visitors
Actionable Insights
- Identify top-performing pages and analyze their common characteristics to replicate success across other pages
- Spot pages with high traffic but low revenue to optimize their conversion elements
- Use URL path patterns to understand which product categories or sections generate the most revenue
- Compare page titles with revenue to optimize your content strategy for better monetization
- Identify pages with high conversion rates but low traffic for potential promotional opportunities
Answers Similar Questions
- How to see which pages make the most money in GA4
- Track page revenue Google Analytics 4
- GA4 revenue by URL report setup
- Page performance revenue tracking GA4
- Google Analytics 4 page monetization report
